Confirmed: NBCUniversal Wins Bidding for Olympic Games – 2011-06-07 16:46:16 | Broadcasting & Cable

NBC and its new owner Comcast won the U.S. rights to televise the next four Olympic Games with a bid worth $4.38 billion, continuing its lock on one of TVs most watched events.In those future games, NBC plans to show all events live, either on broadcast, cable, streaming or on some other platform, a change of its strategy of hoarding some events to build a large primetime audience.Comcast, which has been talking about financial discipline after NBC lost $233 million on the Winter Games from Vancouver, topped bids from Disney’s ESPN and News Corp’s Fox Sports. Comcast CEO Brian Roberts said that by securing rights for four Olympics, the company was assured that it could turn a profit and build value for shareholders.The winning bid includes $775 million for the 2014 Winter Games in Socci, Russia, $1.226 billion for the 2016 Summer Games from Rio de Janeiro. NBC also paid $963 million for the 2018 games and $1.418 billion for the 2020 games, though sites for those events havent been set.

via Confirmed: NBCUniversal Wins Bidding for Olympic Games – 2011-06-07 16:46:16 | Broadcasting & Cable.

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