VERSUS to be rebranded as NBC Sports Network – Sports- NBC Sports

As part of a new strategy to bring a consistent branding framework across all of its assets, VERSUS will be renamed the NBC Sports Network.�

In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

Both changes will take effect Jan. 2, 2012.

The NBC Sports Network will serve as the NBC Sports Group’s 24/7 cable platform. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger – such as adopting the “Inside the Glass” production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming.

“This effort is a major step towards a complete strategic alignment of all our platforms and businesses,” NBC Sports Group Chairman Mark Lazarus said. “This is more than just a name change for VERSUS. It’s a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise.”

via VERSUS to be rebranded as NBC Sports Network – Sports- NBC Sports.

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