Archive for the ‘ Olympics ’ Category

U.S. Wins Second Straight Olympic Gold Medal

The U.S. men’s basketball team defeated Spain 107-100 in the gold-medal game to repeat as Olympic champions.

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‪London Riots Lead to Olympic Security Concerns‬‏ – YouTube

via ‪London Riots Lead to Olympic Security Concerns‬‏ – YouTube.

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VERSUS to be rebranded as NBC Sports Network – Sports- NBC Sports

As part of a new strategy to bring a consistent branding framework across all of its assets, VERSUS will be renamed the NBC Sports Network.�

In addition, the NBC Sports Group will implement a redesigned NBC Sports logo.

Both changes will take effect Jan. 2, 2012.

The NBC Sports Network will serve as the NBC Sports Group’s 24/7 cable platform. Many NBC Sports production and programming elements have already been introduced on VERSUS since the merger – such as adopting the “Inside the Glass” production philosophy for all its NHL games, and adding horse racing and Notre Dame Football-related programming.

“This effort is a major step towards a complete strategic alignment of all our platforms and businesses,” NBC Sports Group Chairman Mark Lazarus said. “This is more than just a name change for VERSUS. It’s a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise.”

via VERSUS to be rebranded as NBC Sports Network – Sports- NBC Sports.

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Confirmed: NBCUniversal Wins Bidding for Olympic Games – 2011-06-07 16:46:16 | Broadcasting & Cable

NBC and its new owner Comcast won the U.S. rights to televise the next four Olympic Games with a bid worth $4.38 billion, continuing its lock on one of TVs most watched events.In those future games, NBC plans to show all events live, either on broadcast, cable, streaming or on some other platform, a change of its strategy of hoarding some events to build a large primetime audience.Comcast, which has been talking about financial discipline after NBC lost $233 million on the Winter Games from Vancouver, topped bids from Disney’s ESPN and News Corp’s Fox Sports. Comcast CEO Brian Roberts said that by securing rights for four Olympics, the company was assured that it could turn a profit and build value for shareholders.The winning bid includes $775 million for the 2014 Winter Games in Socci, Russia, $1.226 billion for the 2016 Summer Games from Rio de Janeiro. NBC also paid $963 million for the 2018 games and $1.418 billion for the 2020 games, though sites for those events havent been set.

via Confirmed: NBCUniversal Wins Bidding for Olympic Games – 2011-06-07 16:46:16 | Broadcasting & Cable.